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If yous're in the market for a video solution that will help you connect with prospects, and build relationships with customers, this article will guide y'all through everything you lot need to know nigh some of the key players in the personal video market: Bonjoro, Vidyard GoVideo, BombBomb, and Loom.

They're all geared towards slightly different industries and use-cases, then permit's accept a look at each of them, and discover out which one will arrange your business organization best.

Let'south kick-off with Bonjoro...

Bonjoro

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Bonjoro is all about is helping SMEs and growing companies stand out and get true client engagement in a world increasingly dominated past automatic communications.

Bonjoro lets you create and share personal videos from both desktop and mobile apps. You can track interactions with your Bonjoro videos in existent-fourth dimension, integrate Bonjoro with your existing sales & marketing tools in a matter of minutes, and add centre-catching call-to-actions to your Bonjoro videos to drive business critical outcomes like demo bookings, landing folio views, and purchases.

Bonjoro is designed to fit neatly into your existing sales and marketing funnels, via a deep and well developed list of integrations with many mainstream ESPs and CRM'due south; think Mailchimp, Hubspot, Active Campaign, InfusionSoft, ConvertKit, Drip, Intercom, and many more than. So whether you are using personal videos to convert outbound prospects and inbound leads, or you're sending onboarding videos to welcome new customers, or you're simply looking to deepen relationships with your existing customers, Bonjoro has you covered.

Fundamental Features 💪

Bonjoro does things very differently to the competition. Hither's only 5 game-changing features you lot'll notice in the Bonjoro lineup:

1. Record from any device - Bonjoro pretty much covers all of the bases when it comes to recording and sending videos to your prospects and customers. They have the all-time mobile apps on the market by a huge margin (iOS and Android), and recently launched a slick new Chrome Hd screen recorder too, which means you can at present record helpful videos for your customers and team and share on any channel (electronic mail, SMS, social) with a simple link.

2. Workflows - The most powerful step in Bonjoro is connecting it with the tools y'all already use. When a customer or lead performs a specific activity, for example, makes an enquiry, a "task" is created in your Bonjoro account to then send this customer a video message. You lot can then record that message in seconds from the Bonjoro web recorder, or mobile app.

3. Message Templates - This is a actually smart arrangement which allows you to link regularly used subject lines, e-mail copy, landing pages, and calls-to-actions to save time recording and sending your videos, and A/B examination which approaches work best.

4. Roll-ups - A true world first. Roll-ups is a unproblematic, time-saving manner to send personalized, custom branded, video-emails to larger groups. But select which contacts you want to roll-up, and send one video to all of those contacts.

5. Client Context - Pull custom information into Bonjoro direct from your CRM, so you accept context on who you're speaking to, and what actions they take taken on your site, right at the fourth dimension of recording your video. Y'all can also quickly bank check their website simply earlier you record your video, to prep upwards on their visitor - only one of the many ways Bonjoro makes sending personal videos super easy.

Biggest Negative 😞

Bonjoro doesn't have any video editing (east.g. trimming) options or permit you to apply filters to your videos. We've heard on the grapevine that they are working on something though, and then scout this space!

Who Should Use Bonjoro?

The short answer is anyone who can benefit from 1:ane video. Only more specifically, most of Bonjoro's customers tend to fall into the SaaS, eastward-commerce, online coaching, pedagogy, or artistic categories. These folks use Bonjoro in a range of ways--remember recording a personal video to say "cheers" to a customer, creating customised onboarding videos, or using videos to warm upwards cold leads.

Bonjoro even wrote a 35 page Playbook of loftier-converting means their customers use video in their business organisation, chosen the Video Funnel Playbook (no email required).

The common thread here is that these companies do business online and often accept to send out cold emails, make calls, and create marketing campaigns that aim to build trust with people they might never meet in person.

If you like the sound of Bonjoro yous tin can sign up for a gratuitous 14 mean solar day trial right here

Vidyard GoVideo

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Vidyard has a suite of tools that works in a sales or marketing context, with well-nigh of those tools geared towards the enterprise-level marketing squad with some video production know-how and a meaning marketing upkeep.

However like Bonjoro, they take personal video messaging, chosen GoVideo. Vidyard GoVideo is essentially a Chrome plugin that allows you to record your screen, yourself, or a mixture of both, grab a link to that video and embed information technology wherever y'all want: electronic mail, Facebook etc.

Based on review sites like Capterra and G2Crowd, Vidyard GoVideo is well-regarded among salespeople who say that the ability to add videos to their prospecting and lead nurturing processes has changed the game when it comes to hitting quotas.

Key Features 💪

1. Intuitive and well designed Chrome desktop recorder that lets you record videos right from in your browser (meet screenshot below).
2. You can share your videos using Gmail, Facebook, Twitter, LinkedIn or by merely copying the video link once you finish recording.
3. The ability to integrate GoVideo into Vidyard's wider video hosting stack if you have the resource and upkeep required.

Biggest Negative 😞

• They only offer annual plans for GoVideo (run into Pricing section further downward), with their standard plan starting at the equivalent of $80 per calendar month, some $55 above Bonjoro's comparable plan. Fine for bigger sales teams, but probably out of reach for near SMBs and startups who are just just getting started with video sales & marketing.

Who Should Utilise Vidyard?

Vidyard, like Bonjoro, works in a sales or marketing context. Nevertheless, information technology'southward worth mentioning that Vidyard's bread and butter is a video hosting platform that allows users to create video ads, webinars, SEO content, and a whole range of digital assets, so it's safe to assume that GoVideo volition probably remain a lightweight option to complement those tools. We'd recommend Vidyard for the enterprise-level sales teams already using Vidyard'southward existing suite of video-hosting tools on the marketing side of the business organization.

Loom

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Loom is a Chrome based screen-recorder, where users tin can hands record workplace communications rather than type them out in an email or chat.

Compared to the other entries on this list, Loom is more focused on internal communications. As you can see in the to a higher place screenshot, you can admission your video recorder by clicking on a Chrome extension, whatsoever time a thought comes into your head, or a colleague sends you an email where information technology's merely easier to reply verbally.

Loom, as compared to something like Bonjoro or BombBomb, is relatively pared back—but that's almost its central selling point. Loom aims to make video an easy alternative to typing emails, reserved for those times information technology'south more effective to use your voice than to try to get your ideas out in the course of an email.

This style, teams can (hopefully) cut back on the number of briefing calls or meetings and exist more productive throughout the day.

Fundamental Features 💪

1. Super like shooting fish in a barrel to record your screen with their beautifully designed Chrome extension (I'thousand not 100% certain, simply I think Vidyard based GoVideo on Loom's original, and ingenious design)
2. Hard disk drive video quality via their new Pro programme if you want to utilise your video in the public domain, or actually brand an impression with a client.
3. Simple video editing tools (run into the "Trim" option below), that allow you to ingather all the mistakes and pauses out of your videos, and then viewers don't waste product fourth dimension watching out-takes.

Biggest negative 😞

Loom only offer a Chrome extension at the moment, so if you don't use Chrome, or you want something that works from every desktop and mobile device, Loom won't quite hit the mark.

Who Should Use Loom?

Loom is good choice if you'd like to experiment with sending video letters or you do program on using the platform exclusively for internal communications—like a video voicemail for your coworkers.

While you tin can apply the tool to create screenshots, at that place'due south no feature included for marking up the screen to help clarify specific points. We hear this is on the roadmap, then one to await out for.

And it's worth noting that they recently released a paid-for Pro programme, which comes with more video editing options, Hard disk videos, and the ability to add CTAs to your videos, then they're conspicuously branching out and trying to brand the tool more than robust for wider utilise-cases.

Where Loom lacks vs. the competition is when it comes to integrations and mobile usage - there'due south currently no style to integrate Loom with your existing sales & marketing tools, and no mobile app for recording video on-the-go similar with Bonjoro'south slick mobile apps for iOS and Android. Though, admittedly for most B2B screen-recording use cases where you're recording a simple how-to, assistance-guide, or bug report, for instance, desktop often makes the most sense.

BombBomb

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BombBomb is a video messaging and marketing platform built to accelerate and personalize sales processes. As is the instance with many of the video recording platforms on the market place today, BombBomb is designed to deliver a personal touch to the inbox. Like Bonjoro, BombBomb's primal focus is on 1:1 videos, not mass postal service-shots to large databases - so don't call back of either of these tools as like Mailchimp for video, they're much more most developing trust, and driving potent client relationships.

The platform integrates directly with a handful of mainstream tools; Gmail, Salesforce, and Outlook, only it's main focus is on Real-Estate, Mortgage and Automotive specific integrations. BombBomb is all about making sure you brand face-to-face connections with your contacts, and they do an excellent task when it comes to simplifying the process. For example, BombBomb syncs upwardly with Gmail, allowing you to put together a video while writing an e-mail.

Key Features 💪

1. Gmail app and Chrome extensions that brand it easy to integrate video with your standard outbound and inbound email comms.
2. The ability to automate your video follow-ups with emails and forms created inside the BombBomb platform.
3. A tool designed specifically for Existent Estate companies called Prompt - recall canned videos which get out at central moments in the Existent Estate buying process, designed to help you shut more sales and retain more customer relationships.

Biggest negative 😞

• They just offering Annual plans, and their entry level plan starts at the equivalent of $49 per month, which is $5 more than Bonjoro'southward summit level programme that includes many of the same features as BombBomb.

Who is BombBomb For?

Where Bonjoro mainly works with creators, online coaches, SaaS, and east-commerce brands, BombBomb targets a different set of industries; Real Estate, Mortgage, Automotive, and their UX and integrations stack is very much geared towards these markets.

Overall, BombBomb is easy to use and is well worth checking out for users in the Existent Estate and Automotive space who want to add 1:one video to their sales efforts. Notwithstanding, the lack of direct integrations with other mainstream ESPs and CRMs means some teams may want to expect elsewhere. Bonjoro is a better option if yous're looking to integrate with Mailchimp, Active Campaign, ConvertKit, Drip, Leadpages, and many other mainstream sales and marketing tools.

BombBomb vs. Loom vs. Bonjoro vs. Vidyard GoVideo: Pricing Comparing:

Bonjoro

Bonjoro offers 4 plans, with pricing for companies of all sizes. Hither'south a breakdown of the plans, and who they are best suited to:

The Free plan limits you to 50 unbranded videos a month. All-time for newbies and light users.

The Basic plan lets you send upwards to 50 branded videos per month. Best for light solo users wanting custom branding.

Above that their are two unlimited video plans.

The Pro program, which aslope unlimited videos, ups your number of Workflows and Bulletin Templates to three. Best for individuals & teams running multiple video funnels - for example, i for new leads, one to thank buyers, and one to engage inactive customers.

The Grrrowth plan ups the number of Workflows and Message Templates to x, and lets you lot remove the "Powered past Bonjoro" badge from your videos. It also includes Roll-ups which is quick, time-saving way, to send Bonjoro videos to groups. Best for power users running multiple funnels, and teams using personal video at scale.

BombBomb

BombBomb is geared towards Existent Manor and offers almanac subscriptions only.

Private limits yous to 2500 video emails a yr

Individual Plus ups this to 3500 a year and adds automated follow upward emails and forms, and forepart-of-line phone/electronic mail support.

Prompt, like nosotros mentioned above, adds a Real Manor specific programme, which automates the sending of pre-recorded videos at cardinal moments in the homebuyer lifecycle.

Loom

Loom excel when it comes to simple, clean messaging, and this extends to their pricing.

Y'all can meet everything you demand to know right in the screen-shot below. The $10 Pro program adds Hard disk drive videos, unlimited storage, more robust editing tools, and video call-to-actions to their existing free screen recording tool.

Vidyard

GoVideo, Vidyard's sales video tool starts at $0 per month, but is pretty limited compared to Bonjoro and BombBomb at that cost indicate. You don't become the power to add together Call-to-Actions on your videos, which is fairly integral to video sales, so you'll very speedily be upgrading to the $80 per calendar month plan, which is merely offered on almanac contract basis, so an initial outlay of $960 per user.

To exist fair, they have a peachy Hubspot integration, so if you lot're a sales person running on Hubspot, with enough cash in the depository financial institution, Vidyard GoVideo is certainly worth checking out.

But vs. Bonjoro, you don't go anywhere nearly as much for your money, so for SMBs and startups Bonjoro is certainly a much ameliorate option.

Wrapping Upward

Depending on your specific needs, 1 platform might make sense over the others.

Larger companies will get a whole host of concern tools past signing up for Vidyard—though the cost tag might not be realistic for smaller companies operating on a limited budget.

Bonjoro work primarily with small-to-medium-sized online businesses, where using one-to-one video at key moments in their customer funnels helps them gain a competitive advantage. Bonjoro integrates with nearly mainstream CRMs, and email marketing platforms, so yous can merely drop it into your existing strategy and start tracking results. Where Bonjoro really stands out now though, is their recent addition of Roll-ups, a simple way to ship in-the-moment videos to multiple customer contacts at once - a bit similar Snapchat but in a business context. Scroll-ups means that personal video is now truly scalable for businesses of any size, from those with merely x customers, to those with 10,000.

Loom is more than geared towards internal comms, and customer support, where y'all can chop-chop and easily share screen-recordings to answer questions, or guide users on issues. The lack of integrations withal, means that it'south a bit more siloed from your existing sales and marketing funnels.

BombBomb is definitely a peachy tool for sales & marketing, simply is very geared towards Real Estate users (peculiarly on the integrations side), and the toll tag might be out of reach for smaller online businesses such as Business Coaches, Online Educators, Ecommerce or Creatives - Bonjoro tends to cater to that bracket much better.

If you lot similar the sound of Bonjoro you can sign up for a free 14 day trial correct here.

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Source: https://www.bonjoro.com/blog/post/bombbomb-vs-loom-vs-bonjoro-vs-vidyard-govideo

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